It all started 18 months ago.
It was nearing the end of 2016 and I’d managed to take my business from floundering to super successful in the space of a year and people were starting to notice.
I was receiving tens of emails every week from new freelancers or those who were struggling asking me for my secrets; asking me how I’d done it.
I spent hours and hours responding to each and every email, divulging the tactics I used and doing anything I could to help other people experience the success that I’d had.
I knew it wasn’t a fluke with me. I knew that anyone could do it if they followed the right steps and focused on the right things.
After what felt like the thousandth email, I decided I should gather all the advice I’d been sending out somewhere where people could access it in their own time and sift through it at their own pace.
Within a couple of months, I’d written the content for Launch Your Life as a Freelancer.
There was basically a detailed guidebook for every step of the freelancing journey complete with an actionable workbook.
I launched in January 2016, despite having a super bad cold. I ran my first webinar to promote it with a horribly snuffly nose (that webinar still haunts me today!), and it went much better than I expected.
People loved the information I was providing and they were putting my action steps into practice and seeing quick success.
It was an amazing feeling.
But, as is the nature of the freelancing world, throughout 2016 I was constantly learning. I was putting new tactics into practice and managed to double my income again.
I felt like I owed it to my students and future students to update the course, so I created Launch Your Life 2.0. This time, it was geared solely towards freelance writers because that was the area I had the most experience in.
Then, after planning out blog content for the next six months, I realised something.
All freelance businesses run on the same framework, despite the skills and services they’re selling.
I had designers, marketers, artists, and every other kind of freelancer in between contacting me asking if the course was right for them and, obviously, I had to say no because the content was geared towards writers.
I felt like I was letting a huge chunk of my readership down.
And I knew I had a better course in me.
Something that was more actionable; something that would get results quickly. Something that could help hundreds and thousands of freelancers go from stagnant to successful in a matter of months – just like I did.
I wanted to share that.
So Creative Freelancing Freedom was born. It’s been such a mega-project and I’ve basically been living inside it for the past six months or so, so I want to break the creation process down for you into easily digestible bullet points.
Surveyed My Lovely Readers
Firstly, before I did anything, I sent out a survey to my readers. I asked them about their biggest struggles and what they needed the most help with to move forward.
The results were invaluable.
So often we assume we know what our audience want, but after I got the results I was shocked, amazed, and so pleased I could offer a way to help these lovely people better their lives and businesses (thank you to everyone who took the survey!).
2. Then I tested the idea
Next, I tested the idea out on a couple of freelancers. I wrote up the sales page, which outlined in detail every module and everything students would learn and get out of it.
I expected some harsh feedback but, thanks to the survey and knowing exactly what you guys wanted, I was able to put together an outline that nailed everything.
The feedback was amazing, with the trial users actually saying they couldn’t wait for it to be launched as it sounded like something they absolutely needed.
3. Create the content!
This was the big task.
I wanted to create something that had an actionable path through it; that was a system rather than a set of posts that were essentially tied up and put together.
I know that I personally learn best when I’m being guided through something and have specific action points I need to take to kind of “level-up”, so I wanted to transfer this into Creative Freelancing Freedom.
With that in mind, I spent time planning what end goal I wanted students to get to at the end of each module and the steps they’d need to take to get there.
Each of these steps turned into a stand-alone lesson, either in a playbook format (like a detailed actionable guide with examples and templates) or in a presentation format where I hand-hold you through the process.
The end result is a course that slots neatly together and where one lesson follows seamlessly on from the next to build up into a system.
Thoughts for the Future
In the future, I might even make this “level-up” idea into something to encourage students to push forward and work their way through the course.
Kind of like a points system or “checkpoints” in a game.
4. Launching Creative Freelancing Freedom
At the time of publishing, this post comes to you slap bang in the middle of the Creative Freelancing Freedom launch.
In the past, I’d tried to do too many things during a launch, like webinars, an Instagram series, an email series, interviews with other freelancers, ALL SORTS!
I found that I didn’t really place enough emphasis on any one method and I was spreading myself too thin.
This time is different…
This time, I planned out a solid goal for the entire launch: to share the 4-step framework with people.
This 4-step framework is the basis of Creative Freelancing Freedom, and it makes up the system I teach inside the course. Instead of pushing people to buy, my goal for the launch is to educate them on this 4-step process.
The real meat is in the course though (obviously ;)). The launch is about raising awareness of this framework, and the course itself is actively showing you how to implement it.
So, with that in mind, I put together a strategy that shared this framework with as many people as possible in as many different formats:
- A dedicated blog post on the framework (read it here!)
- An email series that touches on the framework and shares the results Creative Freelancing Freedom will get you
- A webinar that outlines a bite-size version of the framework that’ll help people book out their business in 4 weeks
- 2 livestreams in my Facebook group, Creative Freelancers Unite, that shares the framework and answers any questions people have about the course or the framework
And that’s it. That’s the launch. I wanted to keep it simple, but I wanted to make it mean something to people.
Basically, even if you don’t enroll, I want you to have learned something during the launch.
I’ve put my heart, soul, experience, and learnings into Creative Freelancing Freedom, and I’m so pleased to be able to offer this simple, step-by-step system to you.
So tell me…
Are you ready to create a profitable freelance business?
Guess what? I’ve got just the thing for you – Creative Freelancing Freedom, a 4-step framework for creating that profitable freelance business you’ve always dreamed of.